The Way To AI
With 20+ years of experience in marketing, social, and political research, I am leveraging AI to uncover strategic insights and help insights teams avoid being replaced by AI and use it instead to grow their businesses.
This is what I stand for!
I'm Silviu, a market research and strategy expert with a clear philosophy: AI isn't a task to delegate, it's a capability to build directly into your work. If you've already decided AI is irrelevant, I can't help you. But if you're a curious researcher or an IT lead for an insights team, ready to explore how AI can genuinely elevate your work, you're in the right place.
Forget the frustration of wrestling with prompts. I provide practical use cases—complete with objectives, process, and code—to help you work faster and more efficiently. True mastery comes from doing, not outsourcing. My role is to be your mentor in that process, pushing you to ask the right questions and build the right solutions. If you're ready to move beyond the struggle, let's connect.
Market Research Process
Our proven framework for clarity begins with defining your core objectives. We then design a bespoke methodology, collect robust data, and perform deep analysis to uncover critical insights. The process culminates in the delivery of a clear, actionable strategic plan that drives your business forward.
AI Consulting Process
My collaborative approach ensures AI integration is a strategic success. We start with strategic alignment on your goals, then design a custom transformation process. We build your team's internal capabilities through targeted training and manage the implementation for sustainable, continuous improvement.
Data Services Process
From chaos to clarity, our process transforms your data into a strategic asset. We audit your existing data landscape, execute rigorous data preparation and cleaning, perform advanced analysis and predictive modeling, and develop intuitive visualizations and dashboards for impactful, data-driven decision-making.
Throughout my career, I've had the privilege of collaborating with top-tier clients across diverse sectors including Finance, Tourism, FMCG, Education, Entertainment, Retail, and Hospitality.
Services
Market Research
With a history of managing over 4,000 research projects, I bring a depth of experience that is both broad and deep. My expertise spans diverse sectors, methodologies, and regions, including Europe, MENA, and Africa. Whether leveraging traditional methods or integrating AI-driven insights, every project is designed to deliver clarity and a competitive edge.
Core Research Programs:
- User Experience & Journey Mapping
- Customer Experience (CSAT, NPS, VoC)
- Market & Audience Segmentation
- Product Validation & Pricing Strategy (Conjoint, MaxDiff, etc.)
- Market Entry & Usage & Attitudes (U&A)
- Brand Equity & Positioning
- Communication & Creative Testing
- Loyalty & Churn Modelling
AI in Research Consulting
I am dedicated to empowering researchers, data scientists, and insights teams—both agency and client-side—to master AI tools in their daily work. As a hands-on consultant, I guide your organization on how to effectively deploy and use AI, transforming it from a buzzword into a core capability. My structured process ensures a smooth and impactful integration.
Data Services
Unlock the full potential of your data. I provide end-to-end data solutions, from preparing and cleaning your datasets for an AI-enabled workflow to advanced analysis and tool development. Services include predictive analytics, building custom AI-based processing tools, and developing interactive dashboards and visualizations that turn raw data into a strategic asset.
Research Solutions
What Clients Are Saying
Their insight into the market was unparalleled. They didn't just give us data; they gave us a clear path forward. A true strategic partner.
The new product development strategy they developed has saved our team hundreds of hours. It's completely changed how we approach our research projects.
Case Studies
Thought Leadership & Insights
A collection of tutorials, use cases, and articles exploring how artificial intelligence is transforming market research.